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A strong workflow separates administrative tasks from regulated sales activity. Automation can collect information, document consent, send approved reminders, and coordinate calendars. A licensed agent should handle plan-specific explanations, comparisons, recommendations, eligibility interpretation, and enrollment discussions within the agency’s approved process.
The most reliable design uses event-based automation rather than a general-purpose chatbot that improvises responses. Every event should trigger a known action and produce a record.
It should not make plan recommendations unless the system is part of an approved, properly supervised process that satisfies applicable licensing and compliance requirements. A safer chatbot collects a request, answers basic administrative questions, and schedules a conversation with a licensed agent.