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An automated billing sequence is a set of messages and actions connected to the lifecycle of an invoice. The system uses invoice status and dates to determine what happens next.

A useful sequence combines timing, context, and clear next actions. The following example can be adapted for professional services, agencies, contractors, wholesalers, and subscription businesses.

Days sales outstanding, or DSO, measures how long it takes a business to collect money after making a sale. A high DSO means revenue is being converted into cash slowly. Automated billing sequences can reduce DSO by removing delays at several points in the collection process.